TomTom is a trusted accomplice for innovative and future-proof navigation know-how for the global automotive trade. Mr. Lentz beforehand held a number of government positions, together with Toyota division group vice president and common manager, the place he oversaw all sales, logistics and advertising activities for Toyota and Scion regional sales workplaces and distributors. He also served as group vice chairman of marketing for the Toyota division and vice chairman of Scion, accountable for the preliminary launch of a new line of automobiles designed for the following technology of recent-car buyers.
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The Internet – together with social media – performs a significant role in influencing automotive purchase decisions among India’s a hundred and twenty million-plus Web users. This Indian automotive manufacturer wanted to watch and measure social media sentiment a couple of new car mannequin in order that it might improve its marketing effectiveness.